Transmedia Marketing: What is it?
Transmedia storytelling is a bold and exciting new arena for creativity and innovation that has already proven its potential to engage audiences in immersive stories and strengthen customer relationships.
Read More About Transmedia
Transmedia Storytelling will
• Immerse your audience in your story or brand
• Tap into new and diverse revenue streams
• Build loyalty and long-term relationships with your audience
• Extend and enhance the narrative of your television, film or brand
• Match content delivery with your audience’s content consumption habits
• Naturally attract and build a large group of interested audience members, and convert them into fans or customers
• Replace “interruption” advertising and promotions with valuable branded content your audience will find useful and visit often
• Share your limited content and resources among many platforms increasing your reach and content delivery diversity
The Benefits of Transmedia Marketing
Today's Market
Online
Branding
Content Producers
Transmedia Storytelling is the Future of Marketing.
Those who can span across formats and share their expertise will stand out in an age of digital relativity. Transmedia storytelling will carry your stories from platform to platform, adding layers of engagement at each stop along the way.
Indeed, one of the basic tenets of crafting and implementing a good transmedia narrative dictates that each platform—online video, social media channels, printed or digital books, games, etc.—be used in a way that maximizes the communication strengths of each.
Within that framework, the various touch points should advance the storyline in such a way that each story level is capable of standing on its own; meanwhile, it should contribute to the larger story where the whole is infinitely greater than the sum of its parts.
The Role of Online Transmedia Video
As online video content creators, we will help you create transmedia through cohesive direction and planning. You are capable of creating brand new story worlds and vast narratives that capitalize on the benefits of each medium you are looking to display.
Like instruments in an orchestra, we can help you create an experience where the results are much greater than the individual parts.
Though still in buzzword status, transmedia is likely here to stay. In the longer term, it should become the standard for storytellers in all forms. Marketing models will need to shift and creative skill sets will need to broaden.
Brand Examples in Transmedia
Up to now, transmedia development has naturally gravitated toward existing story forms, such as movie properties and television shows, but increasing corporate business has embraced transmedia campaigns as a means to deepen brand connection and engage more fully with their audiences.
As the concept takes root, more and more brands are recognizing the potential to better coordinate the creative execution of their brand story and are experimenting with transmedia-laced strategies.
Enter the Professional Expert Transmedia Storyteller
Even though millions of us are now content producers in some form or another, the reality is there’s still a chasm when it comes to quality. There’s art that is defined by quality and there’s junk. Audiences want art through a compelling narrative story.
To stand out today it's critical that businesses create content. It requires that a business's subject matter media experts know how to tell good superior stories and, simultaneously, do so using text, video, audio, and images depending on the venue.
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