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Branding

Telling Your Brand Story

Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. Transmedia stories often have audience engagement as a key goal.

Branded Entertainment

 

Branded entertainment is the corporate version of transmedia storytelling. Instead of buying spot ads and hoping the audience will pay attention, smart brands are fusing entertainment and advertising to create a multitude of fun, useful and interactive corporate presentations.

 

Branded entertainment gives publicity to products and services, and cultivates long-lasting relationships with a target audience. The audience feels validated through the useful and interactive nature of the content, as well as entertained on the platform of their choice. Everyone wins.

 

Logo Gallery

Anthony Alexander Diamonds

Focus Films

LEAD

House to Home:

Home Depot

  Bella Destino Films

Go Self Insured

 Rockford Association for Minority Management

Rockford Housing Authority:

65 years

  Bow Tie March

Great Dream Machine

Rockford Mass Transit Department: 40th Anniversary

Sauk Valley Community College:

 50 years

Pure Simple Self

Keep Northern Illinois Beautiful

Rockford Mass Transit Department: Golf Classic

House to Home

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Branding Gallery

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